POLISHING THE APPLE
Tailored Topics for Today's Business Executives
The Power of
Common Courtesy . . .
Business Etiquette and Dining Skills that Work!
spoke to the Austin Business Travel Association on
"The Power of Common Courtesy"… the response
was tremendous, and many felt her presentation was one of
the best programs we have offered as an organization … I
recommend Stephanie to the chapter presidents looking for
excellent programs for their membership."
-- Kevin Maguire, President, Austin BTA 1999
A magnetic and powerful topic.
Learn how to do business like a leader, with confidence and style.
We all know when a leader walks into a room. He or she moves
comfortably about, introducing people, conversing
"effortlessly" with people from all walks of life.
Successful leaders spend more time thinking about what subject to
discuss, rather than worrying about how to conduct introductions,
how to present a business card, or what to do should an incident
occur. Where do they learn these things?
Knowing how to present yourself with confidence and authority will
set you apart, no matter what your profession or how large your
business. Small business people find themselves in business
"social" situations that require the same etiquette
skills as events typical of "corporate America." Give
yourself this professional edge, and watch your business success
grow. You will never regret it!
Manners . . . International Business Etiquette
or be lost. If you don't think globally you deserve to be
unemployed, and you will be."
Put it all together before meeting
internationals. From the meeting room to the dining room, get it
right! In a global economy, we must give way to a new
international awareness. Every culture has its own time-honored
protocols, and savvy Americans will learn them while they are
still on familiar soil. It is no longer enough just to know the
products you are marketing - it is your behavior at the outset of
your relationship with someone from another culture that will
either hinder or help foster dignity and respect. We must be
willing to spend the time - internationals do. Topics include:
Understanding your client's culture -- the first step
Researching and planning a strategy
Forms of address (using a person's title or honorific correctly)
Leaving the "ugly American" home: gifts, gestures,
Business introductions and "working a room"
Eye contact, handshaking and communication styles
What works in clothes and accessories? What is the occasion?
Dining like a diplomat
CLIENTS . . .
How to Succeed in Business at Meals
not an executive skill, but it is especially hard to
imagine why anyone negotiating a rise to the top could
consider it possible to skip mastering the very simple
requirements…what else did they skip learning?"
--a Fortune 500 CEO
In the United States, business is
often conducted over meals. Juggling food, beverages and business
can be a challenge, especially if you are the host. After all,
everyone is watching YOU to see what to do! This topic is
presented most effectively over a meal, preferably dinner. Invest
in this time to dine, and never worry about munching on someone
else's roll again! Topics include:
Extending and accepting invitations
Dressing for the occasion
and host/hostess duties -- in restaurants/hotels and at home
Gift-giving -- the appropriate gift
visual briefing on silverware and glasses
settings -- where am I?
Proceeding through the meal, one course at a time
your seat, posture and leaving the table
Appropriate conversation over a meal
MEANS BUSINESS . . .
Schmooze or Lose!
Business is based on relationships. Are you tongue-tied at
receptions and events? Do you tremble at the thought of
introducing people? Find yourself "stuck" in
conversations and unable to mingle freely? Do you have a plan of
attack with that stack of business cards in your pocket? Turn your
network into networth . . . and approach your next event with
style, grace and success!
How to be a
PLAYER . . . Ah--Hah!
A hint: It begins with "P" -- for passion. Do you love
what you do? Do you want to be recognized? PLAYERS in industry
know how to maximize their efforts, both internally and
externally. Why do the same people always seem to stand out? They
know the secret of personal marketing, "selling"
themselves. Find out how they do it at this "Ah--Hah!"
session! Come prepared to catch the enthusiasm!
Cutting edge tips for today's professionals
In today's "high-tech" world, the personal touch is
often overlooked. Make sure you are properly prepared to do
business in cyberspace as well as over the telephone. Topics
include: remembering the individual, old-fashioned good manners
and grammar in cyberspace, doing your technology homework --
preparing for on-screen life, responsible communications,
respecting other people's privacy, forgiving mistakes, cell
phone/voice mail/telephone talk, and other tips to maintain your
Communications: Presentation Skills
Successful business leaders understand the importance of
communications skills. Whether making a presentation to your staff
or stating your case to upper management, the audience is
listening, watching, and waiting for you to make your point. This
results-oriented session will boost your confidence in making
presentations, no matter what the situation.
Welcome to the
World of Business:
Basic Business Behavior
Remember your first day on the job? Hopefully you were lucky and
had the benefit of a mentor or associate to show you the ropes.
This seminar is perfect for "polishing" new employees
and sending them on their way to a successful experience with your
company. You have expectations, and so do they. Why not put
everyone at ease by discussing the basics -- your corporate
culture do's and don'ts, business dress and "dress down"
days, communications (speech/phone/e-mail), business meeting
protocol, compliments and criticism; personal props and
accessories, hazardous personal habits (smoking, gum, perfume,
cologne), the basics that seasoned business people take for
How Start An
Event Planning Business
Meetings, conventions and fundraising events are a multi-billion
dollar business, and those professionals who pull these events
together are "meeting professionals" who are very well
compensated for doing just that. You can work at home and be in
demand for your creativity and knack for details. Learn how to
establish credibility, attract customers, plan and promote events
as well as contract with suppliers. This class is a must, before
you "jump in" to the wonderful world of event
This class is also offered at Highline Community College
Continuing Education in South Seattle; call (206)870-3785
and also at Discover U in North Seattle; call (206) 365-0400
Events That Make
Professional Meeting Planning
It happens to everyone. All of a sudden YOU are in charge of
pulling together a business meeting, conference, reunion,
engagement party, or board retreat. Where do you begin? How can
you put on a memorable event within a reasonable budget?
Invitation lists, menus, entertainment, logistics -- this session
will put you well on the way to creating memorable miracles for
occasions to come. Even Martha Stewart has a game plan! Topics
include: defining the event objective, budgeting, creating an
exciting theme, invitations, vendor negotiations, site selection,
host/hostess duties, motivating volunteers, and post-event duties,
Selling Rooms & Space with Style & Grace
hospitality sales and catering representatives)
Relationship building is critical in hospitality sales, and often
people new to the industry are not prepared to set the stage for
success. The "power of common courtesy" is just the
beginning. This popular behind-the scenes look at what corporate
hotel buyers and meeting planners are looking for will help you
understand travel consolidation and what it takes to get your foot
in the door and increase your sales numbers TODAY - all with style
and grace. This seminar is offered once a year to the public, in
Seattle. Check the calendar for the next class. OR, "Full
House" will come to you! Topics include:
your foot in the door
Building client relationships
Entertaining in and outside the hotel
Conducting customer tours
Marketing and creating effective sales materials
confidence and authority
Handshaking and introductions
skills (for the host and guest), and
Understanding corporate travel consolidation.
*Note: Comprehensive hospitality sales consulting and training is
Professional Training for Banquet and Restaurant Servers
Pacific Rim Protocol is proud to present this first-class training
program for wait staff. Finally! A one-day seminar for services.
Interested in sending one person at a time? Check the calendar for
an upcoming class near you. OR -- why not host your own Server
School? New servers will learn the basics, and experienced staff
will brush-up on the art of professional food service. Attendees
will walk away with a new outlook on this traditional profession.
Good service begins at home with perfect grooming and a positive
attitude. Add impeccable service skills, the ability to interact
and make suggestions, and the leadership qualities required for
problem solving . . .this is just the beginning! Sleep better
tonight with the confidence that everyone on your service team is
performing in sync with your vision of excellence.
Class 12 &
13 Liquor Handling Permit Training
Stephanie Horton is licensed to present this required training.
For individual classes open to the public, check the calendar. Or,
bring Stephanie to your site to conveniently update your servers.
CHARM FARM . . .
A Charm School for Executives!
Are you confident in your business and social skills? Are you
required to interact with both internal external customers at
meetings, events, receptions and dinners? Are you comfortable
introducing your CEO to your spouse, newest big account, or wife
of the mayor? Most people are confident in a few of their
etiquette skills, but fret over introductions, meeting
internationals, or facing that formal dinner table -- eeek!
Wouldn't it be nice to walk into the room feeling confident that
what you do will be correct? Especially since everyone will be
watching you? And, of course, your staff is out there representing
your company right now! This is the most significant training you
will ever give yourself or your people. Without it, you stand to
lose business because of etiquette and protocol blunders that will
never come to your attention. Your future business partners will
wonder what other things you have overlooked if you have neglected
the simple niceties of business etiquette. CHARM FARM is offered
every October in Seattle. Visit our calendar for the date. Cheers!
RULES! The Royal Treatment
Your customers have expectations from the minute they walk in the
door, whether you are a hotel, retail outlet, corporation or
restaurant. It is all about THEM. They want and need the attention
of your staff. Front office staff needs special skills to meet and
greet --- after all, there is only one chance to make a good first
impression. Who is representing your company right now? This
session focuses on the skills it takes to welcome and deal with
customer needs, concerns and complaints. Consider it a "boot
camp" of sorts, necessary training for ANYONE talking to or
meeting a guest or customer in person. Perfect for hospitality
front desk, bell staff and pbx; bank tellers, loan officers and
receptionists. If your front office staff would refer to President
and Mrs. Bush as "you guys," this training is for you!
WHEN THE APPLE
FALLS FROM THE TREE . . .
Preparing the next generation
Morning, Mrs. Cleaver!" Etiquette for our youth)
Now is the time to prepare your children for the world. Do you
remember your first date? How about your first formal dinner in a
restaurant? Give your children this important gift of grace. We
teach them how to read, how to play sports, and how to be
proficient at the computer. Let's give them the social skills they
need to make a good impression at home, at school, and in life!
Basic etiquette training includes: dining, introductions,
handshaking, how to speak to people, eye contact -- how to be
kind, gracious and welcomed as a guest! Youth programs are
tailored to meet the needs of individual schools or organizations.
Dining skills training is recommended over a meal. Call today for
See scheduled seminars - click